Hollywood and Propaganda of American way of life

Entry CDs and DVDs to the market and the inability of the regulatory bodies to control such cultural items from a decade ago, led to Hollywood movies easily and cheaply be provided to the Iranian audience. However, a few years earlier, the state television that with expansion of television networks need to fill its broadcast's table, again, after a few years of sanctions returns to the cinema and TV of America and American series and later other films were in the television broadcast too many. So that was how video standard view among Iranian audience, changed from seeing homegrown films and serials of Eastern and Arabic to the Hollywood movies and series.
When standard of watching videos changed through State television, a certain thirst for Iranian audience was created to watching Hollywood works and also with the arrival of DVD and CD, and then becoming cheap of them, the smuggling of such these films became easy and within a few years, watching Hollywood series became more common, the series which with no monitoring and was released by groundwater companies with Farsi subtitles and had no connectivity with our culture.
The reason that middle-class have attitudes towards this series is having more leisure time than the poorer class of society. Of course, it is not true that just the middle class see these films, but because the middle class have better material resources to imitate life of the movies and TV series and were getting more from the teachings of these series and also test them with less trouble in their life. So they can established a connectivity between themselves and American Life much stronger than the low-income.

Teachings of American way of life for middle class

With admit the Sociologists and scholars in film industry, what that displayed in most American films about the life and family is different some with truth life in America. American society despite of all the corruption in society, still cares about the family, but what Hollywood portrays as a Jews firm economic and cultural is a type of material and consumerist lifestyle that is completely modern which is found only in American cinema and nowhere. Originality of Pleasure, free sex, consumerism, unwillingness to get married, violence and Coercion are the main components of this type of lifestyle.

Hollywood and visual values

Superstars have a very important role in Hollywood, the men and women Superstars who the main film industry of America have put on them and their physical attractiveness and unconsciously will consider as a model for young people around the world for their covering pattern and the tip of their surface. Hollywood with the selection of some faces and special figure as an actor, imposed its aesthetics on the whole world. In fact, this is the Hollywood and the media industry of American that defines who is beautiful and who is ugly and this beauty is different from what had existed in the culture of different ethnic groups.
For example, in the aesthetic culture of the white skin community, the principle is on this that the whiter skin is as a measure of beauty. Likened of Mistress to the moon or a combination such as "Simin tan" in the classical literature of Iran and many countries have been for this reason; But in recent years, interest of young people in brunette color and the spread of the phenomenon of "solarium" and "tanning" suggests that the white human body which has been attractive in the past, is not an absolute value. The propagation of modeling satellite networks and Hollywood films are the main reason for this change taste; So that if we look amidst the newspaper ads, we can see a lot of ads about the solarium and selling of the solarium devices.

Phenomenon of Barbysm

Barbie dolls which have been popular since the 1960s in America, in fact, is designed based on the body forms of German prostitutes and have been changed into Anglo-Saxon race forms, but the phenomenon of Barbysm and imitation of this doll is spread by Hollywood movies; Superstars that with the stretched stature and thin body, are introduced as beautiful women and lovers in Hollywood films, are the promoters of this phenomenon.
Young people around the world see these superstars have compared their bodies with themselves and for whatever were thinner enter to the fierce competition with their friends and relations. It is also in the form of surgery of the nose, lips and cheeks to become closer so much to the beauty of Hollywood indicators. This heavy competition, in addition to imposing heavy costs on families in different countries and markets pharmaceuticals, cosmetics, clothing and etc. is caused to boom for the production of the West, imports many harms to the indigenous cultures and caused many social instability. In Persian culture and Islamic medicine, being thin until this measure does not consider as cultural value and also is not good for health, but in our country slimming match and stresses indicates overweigh has a high growth rate; So that even people who are normal in the view of modern medicine and traditional, found Stress and imaginary concern for arriving to the index of Hollywood fitness and lose their mental relaxation.

Hollywood and sexual values

The kissing between people of the same sex has long been common in Iranian society and the Iranian men and women in their religious and national occasions and holidays, with their same sex were kissing and this was considered as a good tradition; But the growth of the phenomenon of homosexuality in the Western world in the twentieth century led to that in the Western world kissing the face between men with men and between women with women was recognized as a criterion for homosexuality and in these community kissing the face of non-same-sex was accepted as custom. In contrast, kissing the face between men with men was considered as an indicator of the homosexual propaganda in its film.
This is while Iran society has some issue other than the West community and yet the tradition of kissing each other is an acceptable and common traditional. This contrast and the difference in the values of sexual relations is a clear example of the difference between the West and Iran societies; because the intellectual foundations of Iranian civilization and the Western civilization is different. But it is not perhaps a good example of how risk is spreading the Western values. Sexual relations between men and women in the style of Hollywood movies, easy to get a divorce, being individual is worthwhile and etc. that the collection of them will be a new sexual morality, are values that Hollywood in the area of sex, seeks to promote it.

Food culture in the global village

Nowadays we cannot maybe find someone who has not been known about the words such as pizza, hot dogs, sausages, etc. Because these words has come into the dictionary of Iranian food. But before the entry of media and cinema to the Iranian culture, these foods were unknown to the majority of Iranian society. In less than a hundred years, the hot dogs that had recently arrived in America's food culture, it as well as there was known and accepted in Iran.
But as the same as that Western foods have entered into the Iranian society, the food and drinks of western society have entered quickly into the Persian culture. Almost all Hollywood movies has the scenes of wine drinking with the poetic modern style in themselves. Iranian citizen who once knew wine as untouchable and drinking wine as drinking uncleanness, now his popular Superstar and accepted characters in films are introduced as some brave, truth-loving and justice people that they are drinking a famous brand of wine and he hate none of them.
On the other hand, the spread of modern foods, which has high calories and low volume is caused to become fat, while by the same movies, slimming and Barbysm has been presented as an absolute value. Therefore a contradiction forms in the behavior of the Iranian audience life that leads to the spread of harmful diets and competition in this dieting. This contradiction and the needs that is created among them is like many colonial programs which has been implemented in Muslim countries; such as smoking and drug addiction.

Hollywood and political values

One of the main goals that Hollywood seeks to expand it is political goals. Fortunately, this part of the objectives of Hollywood is a few years has been put in the attention of critics and Iranian strategists, and the audiences are familiar with this kind of goals, but some part of a political objectives of Hollywood is to promote of political values; the values that Ironically has great influence on the middle-class of our country. Replacing human rights and political values of the new world order as Hollywood all over the world, to strengthen the foundations of the new order, the main purpose Hollywood. Introducing the human rights and the new world order as the political values of Hollywood in all over the world, to strengthen the foundations of the new order is the main purpose of Hollywood.
Therefore Hollywood is trying to pose the democracy of the United States which is dividing power between the parties, as a measure of real democracy, in front of the other government. For example, in this confrontation, the religious democracy which is ruling in Iran is challenged. "The originality of power" is also one of the values that Hollywood promotes it in the political field. Films like "Enemy of the People" directly and many other films, indirectly, pay to this issue.
The result of accepting these values is also interest of people to the aristocracy; because simple life and piety will not be the criteria for successful politician, but powerful politician who is more valuable. Spreading of these values among middle-class can lead to parties’ democracy without logic of the revolution and creates a great challenge for religious democracy.
National media in the first half of the seventies, a few years in response to sanctions imposed by America against Iran, shut down showing the works of Hollywood, but in the second half of this decade, again showed the works of Hollywood and in the eighties, many of the works of it has been showed in TV broadcasts. It is hoped that in the first step to the creating taste, the national media once again sanctioned the spread of the works of Hollywood and with this cost produces better works or purchasing art works which are in the range of resistance.