The Effects of Environmental graphic on today life

Environmental graphic including outdoor and indoor environments, encompasses variant fields, which role of both environments is informing notifications. Indoor environments including internal spaces of all commercial and official buildings, subway, shops and fairs, which in by using figures, letters and all types of tables, required information provided for visitors.
In outdoor environments such as parks, avenues and crossovers and basically all outdoor spaces in cities and environment people lives, design includes; Tips and warning signs in parks, shop signs, designing windows , name of streets, allies, different service counters such as phone booth, post counter and etc. located in environmental graphic area. Environmental graphic plays an important role in advertisement, including commercial and cultural promotions. Today, notion of cultural promotion has a global significant mean based on identifying culture and promotion from certain view of society.
Also, in our country the promotion bypasses around specific topics is related to beliefs, ideas and culture of society. However, the art is top subject in this field, the art which should serve the communication and immortalize ideas and ideals of human excellence for developing humanity in such a way has affected on all segments of society.
Visual arts are great manifestations of visual language, therefore, are invaluable education means. Now, environmental graphic’s due is to deliver optimal social messages and attract sights by mind, as a result provide the necessary discipline for the mind to see beyond the visible surfaces and in recognition of the need for enjoying the life.
Developing the environmental graphic depends on several factors such as qualifying and thinking development of managements and high creative designers. Of course, the development is not just related to graphic, but it lead to set of factors with developed ethnic, social, political and cultural structures. In environmental graphic, there are no different tools and factors for representing information to use each one for representing specified kind of communication. For example, advertising by balloons and vehicles is categorized in communication by mobile subjects. Also, billboards should be used in wide places such as highways to control contact with audience by speed. The ratio of installation height of billboard with its length and width are important points which should calculated exactly. Understanding the environmental graphics and its importance and its role in mentioned urban communities; briefly the importance of environmental graphic of public relations expressed. Due to aim of public relations for attracting participating of public thinking in different fields and also as it is a unit for setting communication between employees and authorities and also authorities and people, it should implemented its prophecy well by special methods. We can expand communicating by cognition environmental graphics and applying its principals in public communication. Promotion also plays an important role in public communication. Promotion is explained as making changes in thoughts and way of thinking for what is promoting. The best and most rational language for this purpose is graphic art. Graphic art is a clear mirror for current cultural issues which register all moments and modulate emotional and intellectual community. Therefore, graphic art is important in public communication. Environmental graphic also is part of the art: it means when focus is on delivering message and providing essential information to audience, environmental graphic is used. For instance, consider an organization with a great number of clients from different cultural and social levels every day come to organization for meeting their needs. At entrance, environmental graphic’s design should guide client by related tables and signs to expected section with no confusion. As we discussed, the primary importance of environmental graphic is communicate to guide and inform the audience and then aesthetic of environment, as human unconsciously need beauty and balance, and adornment and prevent obscenity and malformations. Being in an environment in which all elements are properly in place with harmony and contrasts of colors and each element implements its duty properly, is really enjoyable for every body whose soul is tired by struggle and daily life and the environment would calm her/him.
Today communication is presented in various forms, from satellites to watches. But new sciences could not replaced by traditional forms of communication such as written and symptoms. However, according to the society quickly becomes complicated, symptoms and signs also develop fast, as many signs create vision pollution and we try to escape visual disturbance. Design of environmental graphic is not just an art or just a science, but also contains both aspects, designing should be a combination of sufficient creative effects, a review of logical and technical work and how to implement. The results of such combination cause symptoms that effectively communicate with people. Environmental Graphic tries to rely and use creative artistic experiences to create favorable conditions for contemporary human life.
In environmental graphic, link of human with environment has adopted, not important and incorrect points have eliminated and essential points has emphasized. In environmental graphic, notifying, simplifying and perceptible of human communication and new aesthetic is consider. Some parts of environmental graphic are as follow:

Outdoor graphic

A. Architectural view (material, color, dimensions, and pattern and...)
B. Counters (buss station, ticket counter, phone booth, news stand, police station,)
C. waterfront
D. Graphic volumes
E. Lighting
F. Advertisement (wall ads, banners, vehicles, alternatives)

Environmental graphic for indoors

It is possible to notice the environmental graphic for indoor spaces individually by following categories:
A. Windows and showcases
B. Exhibitions and pavilions
C. Official and training areas
D. Domestic spaces
Environmental graphic is a science in which the use of forms, colors, patterns and images skillfully, systematic and planned has been investigated to improve and streamline relations, communications, traffic and also making aesthetic public environment.

Environmental graphic and its effect on society

Graphic structure is in direct contact with various sectors of civil society, aimed to create a friendly and pleasant living space in accordance with age, culture and attitudes of individuals of communication. It is obvious that if no appropriate measures implemented by different administrators in the field of environmental graphic design and underlying components, environment and life space of residents would be unbearable and tense place. Designer should consider some certain factors in planning; such as geographic and continental factors, whether, sunlight, rain rate, thermal vibration, vegetation and ... as natural and environmental parts and also artificial factors like architecture and materials, spaces and traffic.