
Translator: Zahra Zamanloo
Source: rasekhoon.net
Source: rasekhoon.net
1. Attraction:
The West and then some other countries, after the industrial revolution , by employing new scientific ways, have progress in different fields of human and social sciences, have obtained it , in the form of modern technologies (in the field of industry, management, communications, health care, education, social issues , etc.) welfare goods and services and social system, these improvements to our society , especially before one recent two decades , have been in the form of importer and consumer and has been deprived of it , because of rareness, it has the high interest; and the owners of these developments are as the holders of rare and valuable things , have more interest in comparison with our community members, who lack those valuable issues .In addition to these developments, there are other factors that have been attached to it, so developed countries are more attractive that our society. These factors include:
2. Fading the spiritual values:
Material progress of the West, has a very high attraction for our society when spiritual values have been faded in front of the material and pale secular values.The view that does not know the world as the main goal and knows the pleasures unstable and he follows human, spiritual and divine values behind efforts, achievements and world products, in such a perspective, material progress does not seem so attractive, especially if they are achieved with the wane of spiritual and moral values of human. As a good example we can mention the early years after the revolution and the Holy Defense of Iran: In that period, due to the revival of religious and human values, having Western luxury goods, wasn't pretty, but it caused others̓ hatred.
3. Disregarding and neglecting human and moral problems of West
When we consider the material progress of West without its negative consequences, it seems more attractive than our society, but if we consider the negative effects of these developments, such as the adverse effects of environmental, social inequality, moral decline and fall of human and moral values, family and social damage, its attraction would be decreased.4. Exaggeration of West developments:
The mass media exaggerates the holders of social base (such as educated people, professors and rich people deceived by West) and humiliates and neglects the glorious past and scientific and cultural capabilities and material, moral and humanitarian society and culture by them.5. Utilizing, showing and boasting a material culture (goods, objects, etc.) and single culture (symbols, sciences, culture, customs) of Western and non-Western advanced countries:
The holders of high social base and mass media neglect their own material culture.When so many times in the mass media, universities, job centers, and interpersonal relations use foreign words, or foreign goods and foreign style of dress, and when they imitate their speaking and different attitudes, along with the honor, especially the educated, experts or wealthy people, actually the importance and value of those countries have been verified.
6. Reduction of social distance:
Unfamiliar Individuals and groups- that we consider them in a very different group and type – are not attractive for us, and we judge them with prejudice, negative and uncertainty, and we feel a “social distance with them”.Fading the national, religious and cultural borders are factors that decrease the social distance; in fact, the nation that loses his national, religious and cultural identity and do not consider himself as an independent nation with independent history that has material, moral and national interests, especially in terms of other nations, and does not consider a border between its own religion and culture with the foreign culture, therefor such a nation, does not consider other communities as a stranger; and as a result, there is no negative factor for and prejudice towards those communities, and there is no obstacle to avoid their charm.
High communication and interaction is a very considerable segment of society (directly or indirectly through mass media) with the advanced countries, is the effective factor that has decreased the social distance.
Emphasizing the integrated rich and the Iranian-Islamic culture, as the common element that strengthen the outer generally independent identity of the Iranian-Islamic culture in front of Western countries and other foreign communities , through the mass media , thinkers, elders and holders of social base are the factors that increase the social distance of our society with more foreign communities
and decreases the attractiveness of them as a stranger, as an enemy and in this case, modern societies are not appealing for us, but " their progress”, technology, knowledge and other favorable factors are attractive, as they feel a high social distance to our society, at the same time our most valuable resources (such as oil) is attractive for them, we are not attractive for them. Therefore, for a Western - normally - to implement some Iranian words, Iranian and Islamic customs, Iranian style coverage, nutrition and … are not honor.
Religious witness:
Perhaps one of the wisdoms that religion has emphasized on the border of Kofr and faith is the creation of social distance between believers and infidels, and consequently, unattractiveness of them to believers and taking influence (through learning and cloning) of the infidels.2. Credit
Believing in knowledge and understanding an individual or an institute in a special field are some of the " credibility " factors of that person or institute; for example, if a medical expert in the " feed " advises a special diet, or we see that he always eats a special kind of food, we accept his view and accept his diet as a harmless diet or even consider his attitudes and behavior as the best view in this regard.”Typically, people consider a person, or an institute that have particular knowledge and expertise in other fields as a credible source and in general, the views, attitudes and behaviors of individuals who are experts, scholars and intellectuals are acceptable for the general public, in all fields thus ; about Western countries - due to their knowledge and expertise - it is assumed that all of their affairs , including , culture , customs and attitudes are based on in - depth and cognitive knowledge ; and in fact , typically in the eyes of the people , they are considered ‘credible’ and as a result , their culture would become internal.
2 -1. Grace and credibility of domestic institutes misaligned with the hijab
Many people associated with the West - mainly, with higher finance and education - and also most of the educated and relatively well - income classes are those associated with the West - and those with a negative attitude to the hijab; in fact, these people have chosen a particular dress that is inconsistent with the hijab, and being unveiled is the symbol of their social base. In addition, in the mass media, and the general public, it is believed that being unveiled is a symbol for the categories with high income, wealth and higher education); so that rich women with high culture are shown in the form of unveiled women or most of people think that high education and culture are special for unveiled women, people have a negative attitude to the hijab. In contrast, the bulk of the veiled women are from the low and medium level and their businesses are low and in public opinion - that social media had been effective in the formation of this attitude -hijab is the symbol of such people.
High education, income and wealth are the factors that create value, credit and grace; so sets misaligned with the hijab, are assumed by (people) as the source of income, wealth and higher education and credit, and those sets consistent with the hijab are assumed to have less income, wealth and charm.
2-2.wealth and its impact on the charm
wealth enables people not only to achieve their demands and personal needs such as housing, good wife , travel, entertainment and recreation , a high level of health care and the like ( capable of personal power ), but also one can influence others through wealth and change their behavior with his rewards ( financial) or punishment and his social power.Wealth is a rare resource that the degree of access to it in the community, especially in a society with social inequalities is very, very different to different people, for example, in our society the value resulting from the application of the importance of power and wealth (creating the personal and social power), along with its rarity, leads to more wealth - those who have a greater degree – own more attraction in comparison with the people of less wealth.
Charm and the importance of wealth and the rich increases with a decline of the spiritual values, such as virtue, piety, sacrifice, and charity in the way of Allah … and also with increasing the importance of secular values and material pleasures, as with the increase of spiritual and human values and losing the importance of the world, the attractiveness of wealth and the rich would be less, like what happened in the first years after the revolution;
Whether during that period, the wealthy people were not only attractive for the people of our society, but they were considered devil people, and would be always hated.
Other factors have influenced the importance and value of wealth, and consequently value and importance of the rich people in our society such as displaying the wealth, reducing the wages, social comparison, normative pressure and the propagation of secularism.
2-3. new education and its impact on credit and charm
practical functions and tangible knowledge and expertise in various spheres of life ( such as reduction of deaths , an increase of life expectancy, creating the utilities , facilitate social problems , improving the level of physical and mental health care , etc.) , have increased the value and importance of this kind of knowledge and its holders .Lack of necessary fields to promote public education and, consequently, scarcity and lack of affluence professionals has stressed the importance of higher education. In addition, the new education is very important since in that field people can gain valuable affairs like good jobs and income and its holders are important and attractive.
Inequalities and quick, external and apparent modernizing the community has caused the academic degrees of higher education in our society as a high value and consequently, the educated people are important people.
Expertise and education are attractive not only for their holders, but also even in other fields, including social norms and values like hijab makes them important people.